• Plush costumes are back in fashion! Why uy

    The rule "do not ever throw anything out of your closet" has recently become a really useful lifhak when you begin to notice that things are not returning to fashion from the times of your mother's youth, but literally from the last decade. Last month, this "law of return" touched a thing that at one time became an odious fashion symbol of such a phenomenon as glamorous comfort, and decided to an unfamiliar simple mortal problem called "what to walk with a dog if you are a star with millions of fans or a rich heiress ". Naturally, in a plush costume Juicy Couture, which, by the way, celebrated its 21st anniversary in July. In honor of the round date, the brand-manufacturer of this familiar at least a photo of the thing launched an advertising campaign in an attempt to re-create excitement around the costume.

    The impetus for the return of plush suits was the collaboration of Juicy Couture and perhaps the most talked about by today's magazines of the fashionable brand Vetements, which in its own way altered those same suits,Turning them into something like a uniform to match the style of modern glamor loafers with millions of Instagram followers like sisters Kardashian and Hadid are sexy, comfortable and bold, so that no associations arise with Barbie-style Paris Hilton.

    Vetements, spring-summer 2017

    Vetements, spring-summer 2017

    Vetements, spring-summer 2017

    Vetements, spring-summer 2017

    The appearance of the costumes at the Vetements show initiated discussions on the topic in social networks, and just at this wave Juicy Couture jumped in on time and came out with their offer to love these costumes again, just to wear them in a different way. Young models were chosen as advertising persons, the fashionable word “universality” was chosen as a slogan, which, in the opinion of the brand, is that these are two things in one thing - put them on anything you like and go outside. As a result, even the American Vogue reached the laudatory ode to plush costumes. Its author coquettishly retold that when she first saw one of her colleagues (of course, from Vogue) this summer in the same costume, she decided that it was the old Céline collection or some young brand of home wear, but her colleague dispelled her doubts , saying that this is the "same Juicy". Approximately as in the updated advertisement Juicy Couture, the authors of Vogue tried to figure out what to wear this costume with,so as not to look like Paris, Kim and Britney at the beginning of the 2000s: at least with a designer sweater, even with a bomber jacket and sneakers, even with a jacket or leather jacket with jeans, even with a skirt to the floor and a T-shirt with the words “Lady” just the best outfit for walking with a dog and taking out the garbage), although just without pants like a dress is not in size.

    Juicy Couture, Fall-Winter 2016/2017

    Juicy Couture, Fall-Winter 2016/2017

    Juicy Couture, Fall-Winter 2016/2017

    Juicy Couture, Fall-Winter 2016/2017

    Everything hints at the fact that this odious thing re-builds his career in fashion, starting from the notion that everyone hides it in the soul. Too close, the most tasteless tendencies of the 2000s are still in my memory - bags with labels, belts with huge golden buckles, brand names on T-shirts and, like a cherry on a cake, that same plush suit in a pink or blue “pluck the eye” shade, so as not to try to come up with this bohemian excuse for the "old Céline collection", as it was shamefully done by Vogue in the article about costumes.

    Céline, as they say, does not smell here, but it does smell like a slight despondency of the city suburbs, on which this most plush costume, and not only here, but also in Great Britain, was delayed even longer than on the shelves of TsUM in the 2000s

    For ordinary people who do not read Vogue,from the first fitting this costume has become the most comfortable everyday clothes - for shopping, walking with a child and for any comfortable pastime in the area for which you don’t need to have something special to do.

    Here's a paradox for you: if before, fashionable trends from the Patriarchs slowly reached Biryulyovo (without anger, we remember the main Moscow Internet discussion of last week), now with plush costumes everything will happen exactly the opposite and from Patriarchy

    In the ensemble with sneakers from Kanye and jacket-bomber, as if this is really some kind of completely new brand of home wear, and not the “Juicy”.


    Related news


    Khash - soup for real men
    What to take on a picnic
    How to learn music
    How to turn on the tablet
    Weather in Sochi in September 2018, the most accurate weather forecast from the Hydrometeorological Center for Sochi in September, the air and water temperature at the beginning and end of the month
    Who wrote Harry Potter
    What download application for watching movies