Mulberry Spring / Summer 2018
Meet Johnny Coca: 5 Reasons Why Mulberry’s New Creative Director Is So Important
Everything you need to know about Johnny Coca, the man behind Celine's iconic bags...
Just in time for the festive season, the fascinating game of fashion musical chairs has commenced as Johnny Coca, the Head Design Director for leather goods and accessories at Celine has announced his departure from the Parisian label to take up the role of Creative Director at iconic handbag label, Mulberry.
But why is this so important? Well, Mulberry’s latest recruit means that a big shake-up in the clothing and handbag designs as well as the way we see the label through campaigns and celeb endorsements is set for a seriously big change.
Coca succeeds Emma Hill who departed the label nearly 18 months ago citing “disagreements with management over creative and operational strategy”. Hill is widely credited for completely transforming Mulberry into the global brand it is today. No pressure there then, Johnny.
Coca won’t join the British company until July next year, but it’s a significant development for the label and its aesthetic. Mulberry, who counts Alexa Chung and Cara Delevingne among its array of A-list postergirls has been without a creative director for nearly eighteen months.
As Mulberry’s Creative Director, Johnny will be responsible for all of Mulberry’s collections, reporting to Godfrey Davis, Chairman and CEO.
Video: The Colour of Mulberry
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