HUBLOT REVEALS THE BIG BANG CHELSEA FOOTBALL CLUB 2017 AT STAMFORD BRIDGE



Hublot & Chelsea FC Launch The Limited Edition Chelsea Chronograph

Perhaps realising that sponsorship of the Swiss national team wouldn’t provide the desired level of exposure, Hublot became the timing partner for Euro 2008 in Switzerland and Austria, plus the 2010 World Cup in South Africa. For the 2014 World Cup in Brazil, Hublot devised referee boards in the shape of its timepieces, which got it the kind of airtime that even billionaire Chelsea owner Roman Abramovich couldn’t buy. (Somewhat surprisingly, he’s not really into watches, according to Guadalupe.)

Now literally and metaphorically in the Champions League, as official watch partner, Hublot’s association with football will also extend to this summer’s Euro 2019. But it’s not just a numbers game, nor is the relationship as arbitrary as that of the aforementioned noodle sponsors: football befits the high-octane nature of Hublot as contrasted with its staid rivals. “I always take the example of polo,” says Guadalupe. “It’s very luxurious, but watching it is much less exciting. That’s why we said, ‘Let’s do football.'”

It has to be said that football-supporting watch brands often score own goals by just slapping a club crest on the dial. “We always want to be different,” smiles Guadalupe. So, in the case of the Chelsea chronograph, instead of a badge, there’s a lion at 12 o’clock (the team’s mascot) and a blue face that is bang on Baselworld trend. It’s a robust blend of swagger with elegance – much like the team’s play in its pomp. “It’s understated: a Chelsea touch but not too ‘fan’,” says Guadalupe.






Video: HUBLOT - CLASSIC FUSION - CHELSEA - CHRONOGRAPH

Hublot Chelsea FC Launch The Limited Edition Chelsea Chronograph
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Date: 06.12.2018, 13:41 / Views: 94184